About two years or so ago, I joined Move, an online grocery store startup in San Francisco CA. What got my attention was the founder’s promise of high quality staple foods, including meat proteins and produce, at affordable prices.
Food being my category of interest (a phrase that I latched onto after reading the futurist Watts Wacker’s book, 500 Year Old Delta), the affordability part was not nearly as important as the “high quality foods” part. Particularly because making the trek through heavy traffic and too many crazy, weaving-in-and-out-of-lanes drivers to shop at Whole Foods and Trader Joe’s had little-to-zip appeal. Even if food is my category of interest.
So like the giddy foodie I am, I happily gave founder Chai Mishra the $99 membership fee, waiting with the proverbial bated breath for the store to become reality.
To make a long-story short, I placed an initial $200 order but never became a weekly Move grocery shopper like I thought (and which the business model is predicated upon so it seems to me anyway). Checking my order history, I see that I placed nine orders in all of 2020.
What does get my attention is when Move Co. does “special promotions.” Like the Ethical Meats Package ($119). These are limited time promotions. You gotta grab the deal before it disappears. The meats in the Ethical Meat package can be bought individually on the site now, but not at that “deal price.”
Move Co also does “Special Drops.” Same premise I believe. I jumped on the Thanksgiving special because being COVID, I wasn’t hosting a shebang and didn’t want to do a whole lot of cooking. These were individual product offerings, most which I didn’t buy: premium Turkey (didn’t buy but later regretted that I did not). Purchases included a Gruyere mac and cheese, a fancy sage stuffing, and quiche (though maybe this was at Christmas), The quiche is an example of the good and bad of Move products (which I will cover in other posts about my Move experiences).
In April of this year, I discovered the California Cornmeal Crust Pizza, reordered the Brown Butter Brownie and pasture-raised pork (which I discovered through the Ethical Meats box). I got the Beef Shawarma, largely because the dish kept coming up in many of the other cooking and food communities and websites I follow. Turns out neither Dave nor I liked this very popular dish, though my guess is the flavor profile was spot on.
Then Chai did something that makes me pay more attention to Move product announcement emails and makes me scurry more often than not to check out their site. And that is adding new product categories. Note the packaging looks “utilitarian” but the products typically come from vendors that are family-owned SMEs, award-winning restaurateurs, and the like who use premium or “luxury” ingredients/processing techniques. These Move products are sold to members at cost.
And in a “smart” marketing move, Move promotes these using similar products on Amazon as a point of price comparison that makes you feel like a savvy buyer because the said product “IS A STEAL.”
Like this Canadian down pillow. Yep, I bought it, I’m a sucker for a good pillow. Ditto on the Turkish oversized bath towels (which haven’t shipped yet), They also added a solid selection of fine California wines. No, I haven’t bought any yet but want to (explanation as to what holds me back is a few paragraphs down).
And I just read this article on the effect that the California wildfires are having on California vineyards. Not good. So I might be rethinking purchasing those soon.
Now I’m salivating over the Everything Glass which at first glance, reminds me of a chemistry beaker. On a positive note, it also reminds me of the bottom part of the Chemex pour-over coffee maker, another product I’ve been long coveting, but which I’ve been teeter-toddling about buying.
I think those are beautiful and I’d walk a mile for a perfect cup of coffee. But so far, I have not succumbed to temptation, because REALLY? I don’t really need one. Besides, a lot of coffee makers make wonderful promises of a good time at night, but leave you crying in your coffee cup in my morning. Yeah, I’m looking at you Keurig.
And while I’m not a chemistry nerd or closeted Mad Scientist, I admit being drawn to the glass’s materials composition– borosilicate glass. Turns out, this IS EXACTLY what chemistry beakers are comprised of!
This substance makes chemistry beakers AND the Everything Glass “tough to break.” And apparently easy to clean (though I am not sure if this is the borosilicate or the Mt. Fuji-inspired design).
This is a big plus and why I hovered over the buy now button: “The iconic shape holds fizz, aerates wine and opens up liquor .”
Because while I love pretty and cool things, I have a strong practical side and am a sucker for a product’s functionality. It is a large piece of “the quality of a thing” for me.
Before my wine and food pairing class, I would throw drinks into whatever stemware I had easy access to. Okay, I draw the line at jelly jars. Unless they are those “hillbilly” ones that a work colleague gave us for Christmas one year.
Just kidding. It’s collecting dust like my wine and liquor collection.
From class research, I learned that stemware does make a difference in the drinking experience. And no, hillbilly or mason jars never came up.
The Move Essential Bar Set is a quite reasonable buy: $29 for a 6-glass set when members preorder. But while I love buying alcohol (and get bottles from work colleagues at Christmas), these days, I am an occasional drinker.
So I tell myself, NO Gayle, YOU DON’T NEED THESE GLASSES!!!!
On the other hand…
Hosting Chicago Southland Foodies soirees would be a marvelous reason to have these. As the site says, they are a wonderful conversation starter. And I could talk a bit about stemware and which types are perfect for various drinks. Not to mention, it would be nice to do more than just dust off those bottles in my liquor cabinet.
Which of course leads me to thinking that I would need to order more than just one of the Essential Bar Set, right?